Keynote
Abdul AZIM Bin Abdul Rahman

Global Product Development: Global Standard, Local Flavor – From INSIGHT into Product (Abstract)

Ir Dr Azim, a Professional Engineer registered under Board of Engineer Malaysia (BEM) with over 20 years’ experience in Product Research, Design and Development. He experienced in designing products, components, parts & system in various industries e.g. Electronics, Automotive, Office Furniture and Manufacturing System. Ir Dr Azim started his career with Shimano Components (M) Sdn Bhd designing high end crank shaft and gear system for bicycle. He then worked with SONY EMCS Malaysia Sdn Bhd for over 6 years in Mechanical R&D TV/LCD division. He’s one of the innovators for TV with woofer system. He’s also pioneer group in designing LCD for SONY. Currently Ir Dr Azim works with Steelcase Office Solutions (M) Sdn Bhd as a Product Engineering Director leading the team in Asia Pacific for Product Development.

He was under EXPATRIATE assignment in North America (Grand Rapids, MI), designing Global mid-range chair for mature and emerging market in 2015. He has experienced working around the world, America, Japan, China, India, France, Italy, Taiwan, Vietnam, Korea, Indonesia, Germany, Thailand, Hong Kong, Australia, UK, Mexico and Singapore. Hold 15 patents from USA, Europe, China, India & Malaysia. He is also currently Adjunct Professor at UPM under Mechanical and Manufacturing Dept.

He’s leading multi locations team in Asia; KL (Malaysia), Foshan & Dongguan (China), Hong Kong, and Pune (India) converting from insight into products.

He received a lot of awards throughout his career, recently in Germany he won GOLD at International Trade Fair "Ideas-Inventions-New Products" iENA for his innovation on the machine that help on stabilize process of plastic material.

Ir Dr Azim graduated in Mechanical Engineering majoring in Automotive from University Technology PETRONAS. He’s also graduated in Doctor of Engineering from University Putra Malaysia (UPM). He’s a member of Mechanical Technical Division, The Institution of Engineers, Malaysia. He is also a Malaysia Industry Standards Committee on Plastics & Plastic Products as well as Technical Committee of ergonomics at work.

Abdul AZIM
Bin Abdul Rahman
Director, Product Engineering Asia Pacific Steelcase
Adjunct Professor UPM